Created individual languages for all the leading digital sub-brands (sports, entertainment, tv, news). They were strong enough to speak for themselves and subtle enough to look part of the same family still.
![](images/projects/univision1.jpg)
Conceptboards built by bringing together brand's priorities and analog references
![](images/projects/univision5.jpg)
Preferences and priorities maps created through stakeholders expectations alignment
![](images/projects/univision4.jpg)
Brand's ecosystem map to clear the picture of where the brand was and where we wanted it to be.
![](images/projects/univision3.jpg)
Analysis of the digital structure and style to recommend what could change to enhance coherence and avoid monotony.
![](images/projects/univision2.jpg)