Designed an e-commerce platform to incentivize the consumption of sustainable goods. The system benefited both companies and consumers as the former could sell products at a reasonable price and the latter get rewards for every purchase. The more sustainable the product is, more rewards the consumer will get.

Design research. UI/UX Designer.

Rapid prototyping process. Test how the audience responds to the purchase process and the understanding of the index that determined the number of point for each purchase.

Personas visualization built to validate the shopping needs and habits of the audience.

Problem reframing.