Designed an e-commerce platform to incentivize the consumption of sustainable goods. The system benefited both companies and consumers as the former could sell products at a reasonable price and the latter get rewards for every purchase. The more sustainable the product is, more rewards the consumer will get.
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Rapid prototyping process. Test how the audience responds to the purchase process and the understanding of the index that determined the number of point for each purchase.
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Personas visualization built to validate the shopping needs and habits of the audience.
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