el tiempo

Led Colombia's largest newspaper digital design team to evolve the visual language and user experience continuously. Redesigned on two occasions the online experiences increasing constantly the number of users to surpass the 15MM of unique visitors in 2014.

Reaching the broadest digital audience in the country and one of the most relevant in South America, EL TIEMPO is now a referent in editorial design for the region.

UI/UX Design Lead. Art Direction.

Run daily creative operations to maintain leadership as most visited informative media of the country.

Translated experiences through different devices to guarantee seamless access to all the content considering different touchpoints during the user's journey.

Redesigned the structure, navigation, and aesthetics of specific categories to increase user engagement.