With more than 10 different categories (sports, entertainment, shows, among others) within the digital channel, the challenge was to create individual identities strong enough to speak for themselves being subtle in the way that they still look part of the same family.

Examined the site structure and style to recommend what could be changed and what sould remain.

Explored the ecosystem to clear the picture about where we where and where we wanted to be.

Mapped stakeholders needs in order to align expectations.

Dug into analogue references for each category to create concept boards.

Built a guide to use typography, grids, images, color, etc. according to each category identity.

Designed a proof of concept using the visual guide to present the different identities.