Our team proposal was to build a point based platform that incentivized the consumption of sustainable goods. This system benefited both companies and customers as the former sold more quality products and the latter gained points for their purchase.

Complete rationale

We identified our audience by creating personas to validate their shopping needs and habits.

Using low-res proptotypes, we proved how our platform would work.

We designed an e-commerce site oriented to women willing to contribute for a more sustainable fashion industry.


The main objective was not to persuade women to stop purchasing, but to raise awareness of the importance of buying clothes of good quality.